Three Ways Data Science is Changing Our Lives





We live in a world that thrives on making information-driven decisions. Data science is a scientific technique of gaining insight into patterns and trends in data. Although there are many ways data science applies to our daily lives we’re going to focus on three ways Data Science is shaping our lives.
We’re in an age where Data Science makes being an informed consumer easy as clicking a button. One of the most powerful tools for everyday consumers is Google. You have the ability to research any topic you desire and get accurate and relevant information within seconds. If a person wanted to travel to another part of the world, they could gather all the information needed for their trip online. Relevant resources would come up in the search based on the search terms.
Personalization is key to the success of any consumer oriented company in today’s market. Spotify has become one of the largest music streaming services in the world. Becoming a monthly subscriber with Spotify at $10 per month you get a unique experience. Spotify runs algorithms that track and analyze what type of songs you normally listen to and creates a tailored playlist for you on a weekly basis. This takes away the pain of finding the time to create a playlist for daily activities.
Artificial Intelligence has become a powerful way to enable companies to increase customer responsiveness. The banking industry has already started utilizing the power of AI technology to improve the customer experience through automation. Chat services have traditionally been a manned operation to aid customer needs. We’re seeing banks explore using AI technology to explore the possibility of automating this process. AI allows banks to cut down the response time dramatically to meet customer needs.
Advancements in technology have granted unlimited access to information with just a click of a mouse. As technology continues, we can expect to see more personalized experiences as consumers. Many of the services that once were operated by men will be supplemented by computers and automated operations. Technology will continue to shape our lives and impact how we make decisions.
Alex Brooks is the founder and CEO of AE Brooks, LLC (d/b/a Entreprov), a small Seattle-based firm that helps small and medium sized businesses increase their customer base and extend lifetime value of current customers through machine learning and business strategy.

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